Crypto for Companies: A Practical Guide to Navigating Bitcoin and Beyond

In partnership with The Merode, we’re hosting an evening for businesses, entrepreneurs, and curious minds who want to understand how digital assets are reshaping the financial landscape.

As nations and corporations rethink how they manage reserves and wealth, businesses of all sizes are at a crossroads: should they embrace these new financial tools, and if so, how? This session isn’t just about theory—it’s about giving you the knowledge, strategies, and frameworks to navigate this shift with confidence.

Whether you’re a business leader, self-employed, or simply curious about how financial systems are evolving, you’ll gain clear, actionable insights in a concise, engaging format.

(Seats are limited, so we encourage early registration.)

High-Level Programme

Introduction (19:00–19:10)

Keynote 1 and Q&A (19:10–19:35) with Raoul Ullens (Co-Founder of Brussels Blockchain Week): Why Companies and Countries Are Embracing Crypto

• Macro forces behind adoption (inflation, Tesla/MicroStrategy examples).
• Broader relevance for organisations of all sizes.

Keynote 2 and Q&A (19:35–20:00) with Mathieu Hardy (Co-founder of avroy.tech):Tools for Businesses & Practical Implementations

• From wallets and stablecoins to treasury integration.
• Step-by-step guidance for incorporating digital assets into operations.

Keynote 3 and Q&A (20:00–20:25) with Toon Proost (Senior Associate at Tuerlinckx Tax Lawyers): Feasibility, Regulation & Best Practices

• What’s achievable right now, and future policy outlook.
• Accounting tools and recommended practices

Conclusion & Wrap-Up (20:25–20:30) with Dimitri Iadanza (Co-Founder of Brussels Blockchain Week)

Secure your place at The Merode for an interactive look at the evolving role of crypto in modern business.